Gun Industry Marketing

The gun industry has long understood that it faces a slow-motion demographic collapse. As its primary market of white males ages and dies off, the firearms industry has set its sights on America’s children.

Members of the firearms industry have donated tens of millions of dollars to the National Rifle Association in support of gunmakers’ marketing and political goals.

In theory, a “smart” or “personalized” gun prevents anyone but an “authorized user” from firing it. Yet, strong concerns regarding the feasibility of “smart” guns and their potential real-world impact on gun death remain unanswered.