Marketing Guns to Asian Americans

Moving quickly to exploit the increase in hate crimes against Asian Americans during the COVID-19 pandemic as a marketing opportunity, the gun industry is now targeting the AAPI community as potential new gun buyers and future pro-gun advocates.


How the Firearms Industry Markets Guns to Asian Americans (September 2021)

Press Releases

Gun Industry Targets Asian Americans as First-Time Gun Owners and Future Pro-Gun Advocates, New Violence Policy Center Study Reveals (09/16/2021)