Marketing Guns to Black and Latino Americans

In response to stagnation in the traditional white male market, the gun industry and National Rifle Association are now targeting Black and Latino Americans as potential new gun buyers for both financial and political gain.


How the Firearms Industry and NRA Market Guns to Black and Latino Americans (January 2021)

Press Releases

Gun Industry and NRA Target Blacks and Latinos as First-Time Gun Owners and Future Pro-Gun Advocates, New Violence Policy Center Study Details (01/25/2021)