Marketing Guns to Children
The gun industry has long understood that it faces a slow-motion demographic collapse. As its primary market of white males ages and dies off, the firearms industry has set its sights on America’s children.
Guns are the only consumer product manufactured in the United States that are not subject to federal health and safety regulation. This unique exemption has allowed the firearms industry to innovate for lethality rather than safety. Americans deserve to live free from the fear of gun violence. We deserve effective federal, state, and local policies that save lives.
We deserve, and demand, gun industry accountability.
The gun industry has long understood that it faces a slow-motion demographic collapse. As its primary market of white males ages and dies off, the firearms industry has set its sights on America’s children.
Fifty caliber sniper rifles are used by militaries around the world and can penetrate armor plating, down helicopters, and shoot down airplanes on take-off and landing yet can be purchased under federal law as easily as a single-shot hunting rifle.
Military-style weapons smuggled from the U.S. civilian market to Mexico help feed Cartel violence while threatening Mexican authorities and the civilian population.
In recent years, the gun industry has aggressively marketed AR-15 and AK-47 assault pistols that use common rifle ammunition. These pistols have emerged as a new and growing trend.
Designed for increased lethality, the unique military-bred design features of semiautomatic assault weapons allow the shooter to kill as many people as possible in the shortest amount of time.
Thousands of Americans possess a federal license to manufacture firearms, yet few actually produce any guns. Instead, the license can be used to avoid restrictions on the sale and transfer of firearms that private citizens must abide by under federal law, such as waiting periods, background checks, licensing, or registration requirements.
Developments in the manufacture of homemade, unserialized firearms and lack of enforcement of existing laws threaten to undermine the integrity of the Gun Control Act of 1968 (GCA), the foundation of federal firearms regulation.
In response to stagnation in the traditional white male market, the gun industry and National Rifle Association are now targeting Black and Latino Americans as potential new gun buyers for both financial and political gain.
Moving quickly to exploit the increase in hate crimes against Asian Americans during the COVID-19 pandemic as a marketing opportunity, the gun industry is now targeting the AAPI community as potential new gun buyers and future pro-gun advocates.
When attached to the barrel of a firearm, silencers reduce the amount of noise generated when the weapon is fired. In recent years, the gun industry has aggressively marketed silencers as a new potential profit center.
Bump-fire devices are just one type of a variety of attachments sold in the United States to increase the rate of fire of semiautomatic firearms to mimic the firepower of fully automatic machine guns.
Gunmakers regularly produce defective firearms, yet because of the industry’s unique lack of health and safety regulation, there is no federal agency that can require a gun manufacturer to recall defective guns or ammunition or warn consumers of any possible safety hazard.
Firearms are one of America’s most common consumer products. Yet, surprisingly little is known about the manufacturers of handguns, rifles, and shotguns in our nation. This page offers a collection of documents detailing the production of firearms in the United States.
Military-style weapons smuggled from the U.S. civilian market to Mexico help feed Cartel violence while threatening Mexican authorities and the civilian population.
This ongoing project details how military-style semiautomatic firearms available on the U.S. civilian gun market comprise a significant portion of the weapons illegally trafficked to Mexico and other Latin American and Caribbean countries.