Campaign Research Notes – September 26, 2024

Media Contact: Georgia Seltzer, (202) 822-8200 x104, gseltzer@vpc.org

In this industry update, Gun Owners of America (GOA) hosts their inaugural Gun Owners Advocacy and Leadership Summit (GOALS) which highlights the group’s “expanding partnerships within the gun industry.” Held in August in Knoxville, Tennessee, VPC staff traveled to the meeting and attended panels featuring gun industry members and GOA personnel.

GOA and the gun industry use the show in their ongoing marketing efforts targeting women and children, while working to resell the primary market of white males with increasingly militarized firearms, such as assault weapons.

Photos showcasing these marketing efforts, taken by VPC staff, can be seen below.

Marketing to Children and Teens

Marketing to Women

Learn more about gun industry marketing

Militarization

Learn more about the increasing militarization of the gun industry’s product line

And finally, know who you’re implying is killing your Disney canines

It’s been decades, but some gun industry members still can’t get it straight between the federal Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) and the American Federation of Teachers (AFT).