Campaign Research Notes – October 29, 2024

Media Contact: Georgia Seltzer, (202) 822-8200 x104, gseltzer@vpc.org

Though most people think of Halloween as a fun holiday for children, for the gun industry it’s just another opportunity to market their militarized products. As the gun website Pew Pew Tactical noted last Halloween, “So…Halloween Gun Sales are a thing now. But if you think about it…it’s the perfect thing to bridge the gap until Black Friday and Cyber Monday.”

A 2023 Halloween Instagram posting from KelTec Featuring one of the company’s assault rifles
A 2021 Halloween Instagram posting from Heckler and Koch, complete with an assault rifle, overturned treat bucket, and candy wrappers
FN America promotes its high-capacity pistols for Halloween